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Navigating the cool waters of a pandemic

Posted by Sean McKenna on

Navigating the cool waters of a pandemic

The decision to expand what this business can offer to my current customers, and hopefully allow my business to grow with new customers, was made many years ago. But, brainstorming ideas for an expanding business are the shallow end. Safe. Easy to maneuver. Access to stairs if you need to exit. Putting those plans into action felt more like wading into the deep end. That said, there are a number of factors that made the decision to open an online store feasible. It was within my skill set. It allowed me to expand the business without significant risk. It was...

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